Before you take the Field

This was an interesting step - Kent set the ground rules for using an Action Coach. Watch the 6 steps DVD or don't bother using an Action Coach - simple!

Having done as I was told I found time to watch the DVD - Brad Sugars is a smart cookie and clearly has found a way of helping businesses - would the concept help me?

Kent made it clear that we (like most other businesses) were spending too much time in the business and not investing 5 hours a week ON the business - "always do, what always did - always get what always got"

We were also not aware of how well we were doing - did we have a positive mental attitude and "play above the line"? Were we taking ownership of our opportunities - accept responsibility and accountability for our businesses?

Be a victor:

O Ownership
A Accountable
R Responsible

not a victim

B Blame
E Excuses
D Denial

To recap, Kent reminded us that the 6 steps to a better business were:

6. Results
5. Synergy
4. Team
3. Leverage
2. Niche
1. Mastery

Starting at the bottom was interesting!